Press Contact

Susan Wassel
susan.wassel@newellco.com

Sharpie News Releases

  • SHARPIE® MAKES ITS MARK AT MERCEDES-BENZ FASHION WEEK

    Posted on September 07, 2009

    \r\n NEW YORK, NY Tues., September 8, 2009 - Sharpie®, the ultimate multi-tasking, backstage, must-have marker, is appearing "front of house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.\r\n\r\n Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie marker and get creative. At the Sharpie DIY Lounge, guests become the designers. Plain white accessories, apparel items and, of course, plenty of Sharpie markers will be on hand for guests to embellish their favorite silhouettes.\r\n\r\n Betsey Johnson is lending her signature style to Sharpie's official foray into fashion, partnering with the leading marker brand to design an exclusive Betsey Johnson Sharpie Shirt. Johnson's design echoes the customization trend, letting wearers complete the design she started on the shirt by adding their own Sharpie style.\r\n\r\n "Everything I draw, write, sign, doodle is with a Sharpie marker," said Johnson. "These days, the real fashion trend is all about expressing your individual self and style. Sharpie is the perfect tool to do just that, whether on paper, fabric, or other materials."\r\n\r\n Visitors to the SHARPIE BAR can accessorize their wardrobes with Sharpie-designed headbands, skinny ties, fashion bags, bracelets, sunglasses and more. Mercedes-Benz Fashion Week guests can visit the SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m.\r\n\r\n Monday-Wednesday, September 14-16. Betsey Johnson's exclusive Sharpie Shirts will be available there, free to visitors while supplies last. Erica Domesek, design and style expert and founder of the DIY brand "P.S. I made this..." will also be on hand as Sharpie's stylist, demonstrating a variety of Sharpie designs and techniques.\r\n\r\n Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized markers for many of the designers for their exclusive VIP use. The personalized markers feature the individual designers' logos imprinted on the marker barrels. Color selections include black, blue, green, pink, purple and magenta. Anyone can design their own personalized Sharpie markers by visiting www.mysharpie.com.\r\n\r\n Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row and include details regarding a special appearance by Johnson where she will create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast cancer survivor, has long been active in breast cancer support efforts. Johnson's canvas will be donated to City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, along with other breast cancer-inspired canvases created by a host of top-name designers. These items will be auctioned online at www.auctionsforhope.org during October, breast cancer awareness month. All proceeds will benefit City of Hope. Sharpie has a long-standing partnership with City of Hope with sales of its Sharpie Pink breast cancer markers benefiting the Los Angeles-based cancer research center.\r\n\r\n Beginning September 15, fashionistas can visit www.sharpieuncapped.com to view some of the amazing Sharpie fashions and accessories, along with behind-the-scenes footage and an exclusive Betsey Johnson interview. Sharpie is inviting everyone to "Uncap What's Inside™" by submitting their own Sharpie fashion creations to the site. More Sharpie fashion action will also be available by visiting Sharpie on Facebook, www.facebook.com/sharpie, You Tube, www.youtube.com /user/SharpieUS, and Twitter, www.twitter.com/sharpiesusan where Sharpie will offer up-to-the minute Tweets live from the tents.\r\n\r\n Visit www.sharpieuncapped.com today and Uncap What's Inside with Sharpie.\r\n\r\n About City of Hope\r\n\r\n City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.\r\n

  • SHARPIE® CHALLENGES CONSUMERS TO "UNCAP WHAT'S INSIDE™" WITH NEW MULTI-CHANNEL MARKETING CAMPAIGN

    Posted on May 31, 2009

    \r\n OAK BROOK, IL, June 1, 2009 - In a world getting more high tech every day, Sharpie® is making a bold marketing move. To bring back the personal to an increasingly impersonal world, Sharpie is kicking off a new multichannel, multimedia campaign to showcase the iconic marker brand as the advocate for self-expression. Taglined "Uncap What's Inside," the campaign launches on June 1 with national print advertising and a new interactive community website, and national TV advertising rolling out June 15. The goal is to empower people to connect with one another and express themselves by uncapping their creativity with Sharpie.\r\n\r\n "Consumers have demonstrated they want to add their own creative stamp to things - from t-shirts and lunch bags, to wallpaper - even cars," said Sally Grimes, global vice president of marketing for Sharpie. "The personalization trend is gaining even more momentum as the economy continues to struggle. The new Sharpie campaign challenges people to re-imagine, re-invent and re-create the mundane, everyday items in their lives as a way to express their creativity and embrace value in these tougher times."\r\n\r\n At the centerpiece of the integrated campaign is new advertising featuring budget-savvy ways Sharpie markers can transform everyday items into colorful, distinctive statements. One print ad features Sharpie Twin Tip Marker as a hero for self-expression by showing how the marker can add color and conviction to a pair of ordinary sneakers.\r\n\r\n Developed by Draftfcb Chicago, ads for the new Sharpie campaign debut this month. Print ads will appear in magazines including Real Simple, Good Housekeeping, Every Day with Rachael Ray, US Weekly and more. Three 15-second television ads begin airing June 15 on channels including ABC Family, TBS, E!, HGTV, TLC, Bravo, Lifetime, VH1 and more.\r\n\r\n Uncap What's Inside\r\n\r\n A cornerstone of the campaign is a new Sharpie interactive community website, www.sharpieuncapped.com. The site is designed to be a creative destination and community meeting place for people seeking inspirational ideas on how to personalize their lives with Sharpie markers. Visitors can share their artistic creations by submitting images and videos of everyday items - from the functional to the outlandish - that they've designed, decorated and decked out using Sharpie markers. Each month, Sharpie will select the most inspiring and feature them in the showcase section of the Sharpie Uncapped Gallery. The site will also offer how-to videos, new product demos, (including a virtual test drive of various Sharpie pens and markers) and access to Sharpie's other social media sites including the Sharpie blog, http://blog.sharpie.com, Facebook, http://www.facebook.com/business/dashboard/?ref=sb#/Sharpie, You Tube, www.youtube.com/user/SharpieUS and Twitter www.twitter.com/sharpiesusan.\r\n\r\n "Consumers have told us they love Sharpie and that they crave unique ways to get creative with the product," Grimes said. "The new community site offers a treasure-trove of inspiring ideas created by the people who know Sharpie best, our loyal Sharpie fans. We want to celebrate their ingenuity and showcase their work so others can see first-hand just what can be done with something as simple and affordable as a Sharpie marker."\r\n\r\n An Inspiring Bunch: The Sharpie Squad\r\n\r\n As part of the new campaign, Sharpie is also unveiling the Sharpie Squad, a group of some of the brand's most passionate fans. The Squad consists of savvy bloggers and creative artists who find inspiration through Sharpie. These Sharpie ambassadors will reveal the many ways to get creative with Sharpie while sharing tips on how to use that creativity in affordable ways. From thrifty trendsetting decorating ideas to frugal fashion tips, the Sharpie Squad will offer advice on how to uncap creativity on a budget. The Sharpie Squad will be featured on www.sharpieuncapped.com for a continual flow of ideas, inspirations and cost-saving tips.\r\n\r\n The "Uncap What's Inside" campaign highlights several core products in the Sharpie portfolio, including the Sharpie Twin Tip, Sharpie Metallic for holiday and new Sharpie Pen colors (orange and purple joining black, red, blue and green, all with no-bleed ink). Sharpie's "Uncap What's Inside" campaign will also include print advertising around the 2009 holidays. Visit sharpieuncapped.com and get inspired now.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n

  • \r\n Sharpie® Makes Red Carpet News with Debut of New Premium Marker\r\n\r\n

    Posted on February 18, 2009

    \r\n OAK BROOK, IL - Sharpie will offer America a fashionable sneak peek of its new premium Sharpie® marker, a stylish stainless steel version of the classic Sharpie marker, during Hollywood's biggest awards show.\r\n\r\n An innovative extension from one of the most widely recognized consumer brands, the premium Sharpie marker delivers the same bold, smooth, high-quality writing experience of a Sharpie but with a sleek stainless steel design, etched Sharpie logo on the barrel, and a refillable cartridge.\r\n\r\n The new Sharpie will debut at Melanie Segal's Luxury Gift Lounge on Thursday, February 19 and Friday, February 20. The gift lounge is a premier celebrity-attended event leading up to one of Hollywood's biggest nights. The premium Sharpie will be available in stores beginning in March.\r\n\r\n "We think celebrities will love the new premium Sharpie marker," said Sally Grimes, vice president of marketing for Sharpie. "We know they sign autographs, and it's the perfect statement for style makers who care about image and want to make a bold, lasting impression."\r\n\r\n Like all Sharpie markers, the new Sharpie marker's ink marks on most surfaces and is fade-, water- and smear-resistant when dry. The fine tip size ensures crisp, precise and consistent line-width, making these markers ideal for autographs, labeling, writing and more. The new Sharpie further delivers on the brand's ongoing commitment to consumer-driven innovation.\r\n\r\n Sharpie was introduced in 1964, and through the years the bold, permanent marker brand has reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty.\r\n\r\n The new premium Sharpie comes with a refillable black ink cartridge and will be available in March 2009 at national retailers including Office Depot, Staples and Wal-Mart, with a suggested retail price of $6.99 and $1.99 for each additional refill cartridge.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n

  • Newell Rubbermaid... Making Investments That Matter in Our Communities

    Posted on December 28, 2008

    \r\n Getting involved in our local communities is the cornerstone of who we are. Our mission is to strengthen our communities by investing in programs that matter to our employees and enrich the lives of our consumers, from childhood to adulthood. Investing in Community, our philanthropic giving program, focuses on three key strategies:\r\n\r\n GROWING UP\r\n "Growing Up" investments provide the infants and children who use our products with a positive start and the tools to succeed in adulthood. Emphasis is placed on in-classroom programs for children from birth to graduation such as:\r\n\r\n - Accredited, child development & pre-school programs\r\n - K-12 in-classroom programs, such as Junior Achievement and Students in Free Enterprise (SIFE)\r\n\r\n GETTING AHEAD\r\n "Getting Ahead" investments support the education and advancement of the many professionals who use our products. Emphasis is placed on funding to support technical, trade and vocational training and community programs to help individuals re-enter the work force after an extended absence, such as:\r\n - Accredited, skilled trade, technical and vocational schools focused on cosmetology, culinary arts, hotel and restaurant management, carpentry, electrical, HVAC, and interior design\r\n - Child development programs\r\n - Women, seniors and disable-to-work programs\r\n\r\n GIVING BACK\r\n "Giving Back" investments focus on enriching the lives of our employees and all consumers through activism and awareness. Emphasis is placed on cause-marketing initiatives that support education and women's health, such as Paper Mate's Write for Hope or Goody's Comfort Meets Cause campaigns. Additional emphasis is placed on creating meaningful connections between our consumers, our employees and their communities through national charity walks and runs.\r\n

  • JAMIE MCMURRAY TO WRITE OUT LOUD! ® AT SHARPIE 500 IN BOLD NEW SHARPIE® PEN PAINT SCHEME

    Posted on August 22, 2008

    \r\n BRISTOL MOTOR SPEEDWAY, Bristol, TN - For the second time since 2006, Sharpie®, title sponsor of the Sharpie 500 at Bristol Motor Speedway, will partner with Jamie McMurray in the race that fans consistently vote their favorite in the NASCAR Sprint Cup Series.\r\n\r\n Sharpie is backing McMurray in a bold new Sharpie paint scheme. The bright green and black design supports the launch of the new Sharpie® Pen, the first Sharpie that doesn't bleed through paper. Already a hit at retail, Sharpie Pen is perfect for all everyday writing needs at home, work and school. To support the Sharpie Pen launch, the 2008 race is being tagged, "Sharpie 500 Presented by the NEW Sharpie Pen."\r\n\r\n McMurray, who will drive the No. 26 Sharpie Pen Ford Fusion for Roush Fenway Racing, said, "I'm really excited about driving the Sharpie Pen Ford Fusion in the Sharpie 500. I always tell fans that the Bristol night race is one race they have to see in person. It's always an exciting night, and this year will be no different. I'm looking forward to the Sharpie 500, and am really proud to have the Sharpie Pen on our Ford Fusion for one of the biggest races of the season."\r\n\r\n "The Sharpie Pen paint scheme supports Sharpie's ongoing commitment to innovation," said Howard Heckes, Sharpie Global Business Unit President. "Like the Sharpie 500, Sharpie Pen is just another way we're delivering to our fans the bold experience and quality performance of the Sharpie brand."\r\n\r\n The "Sharpie 500 Presented by the NEW Sharpie Pen" will include a bold roster of drivers on a track known for its high banked turns and bumper-to-bumper action, all under the bright lights of the "World's Fastest Half-Mile" where it's "racin' the way it ought'a be."\r\n\r\n In eleven career starts at Bristol Motor Speedway, McMurray has tallied one top-5 and four top-10 results, amassing over $1.1MM in earnings. He boasts two career victories in the NASCAR Sprint Cup Series with wins at Lowe's Motor Speedway in 2002 and Daytona International Speedway in 2007. Sharpie was a sponsor of Roush Fenway's Racing No. 97 (now No. 26) Ford from 2002-2006, winning a championship with Kurt Busch in 2004. The Sharpie car has won the Sharpie 500 once with Busch taking the checkered flag in 2003.\r\n\r\n In addition to the new Sharpie Pen, the Sharpie team of products includes the Sharpie Retractable marker offering one-hand click convenience, the Sharpie Retractable Ultra-Fine marker with its thin tip for precise marking and writing on small spaces, and Sharpie MINI "go anywhere" markers that can be easily attached to backpacks, key rings, golf bags and more. Available in 39 colors and 18 tip sizes, Sharpie products are available wherever office supplies are sold.\r\n\r\n The "Sharpie 500 Presented by the NEW Sharpie Pen" is scheduled for Saturday, August 23, at 8 p.m. ET. ESPN will broadcast the race. For more information, go to sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n\r\n About Roush Fenway Racing\r\n\r\n Roush Fenway Racing is NASCAR's largest team operating 13 motorsports teams; five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 704.720.4645.\r\n

  • GLOBAL CONSUMERS "WRITE OUT LOUD!®" ON SHARPIE.COM

    Posted on July 20, 2008

    \r\n OAK BROOK, IL, July 21, 2008 - Sharpie® brand permanent markers announced today the global launch of its newly designed, interactive website, sharpie.com. The website, designed to engage consumers around the world in the brand's new social network platform, creatively communicates the brand's bold and colorful equity while also providing consumers with an engaging interactive experience.\r\n\r\n Sharpie partnered with Blast Radius, a strategic interactive agency with offices in North America and Europe, to develop the new site. Based on consumer insights gleaned from online research, Blast Radius took the site in a fresh new direction by elevating the personality of the Sharpie brand and deepening consumer engagement through increased participation.\r\n\r\n "The new site offers a consistent and engaging consumer experience that will help us create a more global footprint for Sharpie around the world," said Krista DiBerardino, Vice President, Global Marketing Services, Newell Rubbermaid Office Products. "It also elevates the creative, fun personality of the Sharpie brand to bring the brand personality to life online."\r\n\r\n "As traditional marketing grows progressively less effective, we must deliver innovative experiences that make consumers' lives better and more inspired," said Andrew McCartney, Client Partner, Blast Radius. "With the sharpie.com re-design, the brand becomes a forum where people can share interests and express their creativity and passion for the product. By placing Sharpie at the center of a great experience, we will get more people to ‘tune in', ultimately helping to convert the brand's prospects into customers and its customers into advocates."\r\n\r\n GOING LOCAL WITH SOCIAL\r\n\r\n In addition to driving usage and awareness, the site provides Sharpie with a platform to engage its market on a regional level.\r\n\r\n In conjunction with the new site launch, Sharpie is rolling out a global promotion titled "Write Out Loud with Sharpie and Win!" (launch dates vary per region) The promotion encourages consumers to submit their Sharpie creations - everyday items, from the mundane to the outlandish, that they have designed and decorated using Sharpie markers. The site also provides consumers with an opportunity to share their creations with friends, encouraging them to show their support and pass along news about the promotion. In addition, the platform enables each local Sharpie marketing team to tie into the campaign, customize it, and encourage communities to evolve around their individual sites.\r\n\r\n For more information about the promotion, and to view the new Sharpie site, visit www.sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n\r\n About Blast Radius\r\n\r\n Blast Radius is a strategic interactive agency that builds long term relationships with global consumer brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies - including its work with ATG as an accredited partner. With offices across North America and Europe, Blast Radius clients include BMW, EA, Newell Rubbermaid, Nike, Nintendo, Virgin and Vodafone. Blast Radius is a proud member of the Wunderman Network and WPP Group.\r\n

  • David Beckham Trades Autographs with Fans in New Sharpie Marker Ads

    Posted on July 06, 2008

    \r\n OAK BROOK, IL USA - Sharpie® markers debuts its global print and TV advertising this week featuring soccer superstar David Beckham, just as the first-ever Sharpie® Pen hits store shelves. The popular autograph brand, which earlier this year announced a two-year global partnership with Beckham, expects to score big with the new ads - and with the new Sharpie Pen, the first Sharpie designed for writing that doesn't bleed through paper.\r\n\r\n The TV spot, set to air in select markets around the world starting in July, shows Beckham using various Sharpie markers to autograph a variety of unusual items for fans. When the time comes to return the Sharpie marker to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending for all, but in the process, viewers get a good laugh - and a good look - at Beckham.\r\n\r\n The ad launches in the United States on Monday, July 7 on networks including Bravo, TBS, TLC, HGTV, USA, TNT, ABC Family and more.\r\n\r\n "I'm pleased to work with Sharpie as a partner," said Beckham. "It seems natural as I use their markers regularly to sign autographs. I had great fun doing the ad and I hope everyone enjoys it."\r\n\r\n Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, launched a teaser ad campaign in early March that left viewers wanting more. It showed only a hand presumed to be Beckham's signing a golf ball.\r\n\r\n "We received a lot of feedback on that ad," said Howard Heckes, Sharpie Global Business Unit President. "Everybody said they wanted to see more of Beckham. These new ads deliver, showing him in a way people haven't seen before while also staying true to Sharpie's history of bold, humorous ads that get noticed."\r\n\r\n The print ads were shot by renowned photographer Anthony Mandler, who has captured several other celebrities on film, including Matt Damon, Eva Mendez, and Sharon Stone. His photos have graced the covers of major magazines such as Entertainment Weekly, Esquire and ESPN. The TV spots were directed by Simon Cole. The Sharpie print and TV ads were developed by Young & Rubicam's Brand Buzz agency based in New York. The print ads are scheduled to appear in such well-known publications as O The Oprah Magazine, Parents, People, Real Simple, Redbook and more.\r\n\r\n "The Sharpie brand has strong awareness in the United States, and our partnership with Beckham elevates our brand for a more global footprint around the world," said Heckes. "Now that we've introduced our partnership, we're ready to unveil this next round of ads which make light of the Beckham autograph experience in a way we think will resonate with Sharpie marker fans everywhere."\r\n\r\n\r\n\r\n Sharpie Kicks Off Global Promotion, Web Site and More\r\n\r\n The Sharpie brand partnership with Beckham includes a fully integrated global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific. The campaign includes advertising, in-store displays, and a revamped global Web site. It also includes a consumer promotion encouraging people to "Write Out Loud with Sharpie & Win" for a chance to meet David Beckham in person. The promotion launches in select markets this summer, and is scheduled to launch in the United States in November.\r\n\r\n\r\n\r\n New Sharpie® Pen\r\n\r\n While the Sharpie brand has long been associated with high-quality permanent markers, the new Sharpie Pen, available exclusively in North America, is the first Sharpie developed for everyday writing.\r\n\r\n The Sharpie Pen doesn't bleed through paper and is perfect for thank-you notes, journaling, and note-taking at home, work and school. It is available wherever office products are sold.\r\n\r\n The Sharpie® brand appeals to a wide variety of fans and has a long history of sports sponsorships in the United States. Among the top-name athletes who have previously partnered with the Sharpie brand are NASCAR's Dale Earnhardt Jr., Pro Football wide receiver Terrell Owens, Pro Football Hall of Famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold mark.\r\n\r\n For more information on the Sharpie-Beckham partnership, go to sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n

  • \r\n Iconic Sharpie Brand Addresses Consumer Needs with New Pen for Everyday Writing\r\n\r\n

    Posted on June 29, 2008

    \r\n ATLANTA - Newell Rubbermaid (NYSE: NWL) today announced the debut of Sharpie Pen. An innovative extension from one of the most widely recognized brands in consumer products, Sharpie Pen addresses consumer needs by delivering the bold, smooth, high-quality writing experience associated with Sharpie markers but with the performance of a pen that doesn't bleed through paper. The new Sharpie Pen line extends the brand's presence beyond markers and highlighting into everyday writing so that the Sharpie brand can now be found in three key writing segments of the office products category.\r\n\r\n "We developed the Sharpie Pen based on our research that consumers wanted the bold quality of a Sharpie marker for all their everyday writing needs," said Howard Heckes, president of Newell Rubbermaid's Markers, Highlighters & Art Products global business unit. "With this line extension, we expect to drive incremental growth for the brand and maintain a leadership position in all three writing segments."\r\n\r\n Sharpie was introduced in 1964, and through the years the bold, permanent markers have reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty and a key component of Newell Rubbermaid's overall brand strategy.\r\n\r\n The launch of Sharpie Pen further delivers on Newell Rubbermaid's commitment to consumer-driven innovation. The stylish design gives it a high-grade physical appearance, while providing comfort and performance. The ink is fade-, water-, and smear-resistant when dry, and the unique plastic tip allows for durability. The fine tip size ensures crisp, precise and consistent line-width, making Sharpie Pen ideal for thank-you notes, birthday cards and note-taking at home, work and school.\r\n\r\n The Sharpie Pen also reflects the emergence of new and non-traditional uses of the product by consumers, including office workers using Sharpie markers to take notes and teens using them to create colorful artwork on their shoes and jeans. As a result, the brand looked for ways to expand to meet consumer needs and grow the business. Consumer insights highlighted the opportunity to expand into the everyday writing segment.\r\n\r\n Helping pave the way for the creation of the Sharpie Pen was the 2007 launch of the Sharpie Ultra-Fine Retractable marker. An extension of the Sharpie Retractable product line, the Ultra-Fine Retractable marker features a smaller tip size for writing versus marking. There is no cap to lose, and the retractable feature means it can easily be opened and closed with only one hand. Also included is a Safety Seal™ Valve which helps prevent drying out. An immediate hit with consumers, the Sharpie Ultra-Fine Retractable marker brought the Sharpie line closer to featuring an everyday writing instrument.\r\n\r\n Sharpie Pen comes in four colors − black, blue, red and green − and is now available in the gel/rollerball pen section at national retailers including Office Depot, Staples, and Wal-Mart, with a suggested retail price of $1.79 for a single-pack, $3.58 for a two-pack, and $7.16 for a four-pack.\r\n\r\n About Newell Rubbermaid\r\n\r\n Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of over $6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Bernzomatic® and Amerock®. The company is headquartered in Atlanta, Ga., and has approximately 22,500 employees worldwide.\r\n

  • NASCAR Artist Designs Sharpie® Helmet for Speedway Children's Charities

    Posted on March 13, 2008

    \r\n Sharpie® announced today that Nick Pastura, a renowned artist and helmet designer for many top-name NASCAR drivers, will create a one-of-a-kind Sharpie race helmet on-site at Bristol Motor Speedway during the Sharpie MINI 300 race weekend. Pastura's helmet design will help kick off Sharpie's first-ever "Design the Sharpie 500 Pace Car" promotion and will ultimately be auctioned for charity.\r\n\r\n Pastura, who paints helmets today for many Cup Series drivers including Dale Earnhardt Jr., Jeff Burton and Clint Bowyer, will use Sharpie markers to design a one-of-a-kind "helmet with heart." The helmet, which will be unveiled live by Pastura on SPEED Channel during Friday's Trackside Live broadcast, will be auctioned to benefit Speedway Children's Charities, which provides educational, financial, social and medical support to children in need.\r\n\r\n The helmet is also inspiration for fans entering Sharpie's Design the Sharpie 500 Pace Car promotion. Beginning Friday, fans can visit sharpie.com and enter their own pace car design. The grand prize includes a trip to the Sharpie 500 at Bristol in August where they will see their design recreated on the actual pace car and be able to show it off in front of more than 160,000 fans during a ride around the track.\r\n\r\n Sharpie is also inviting fans to participate in Sharpie's first "creation station" at the track during race weekend. While Sharpie markers have been used for a variety of purposes through the years, the new interactive exhibit gives fans a chance to get creative with Sharpie.\r\n\r\n The Sharpie MINI 300, set for this Saturday, March 15, features Nationwide Series drivers in a 300-lap battle for the highly coveted Bristol checkered flag. Carl Edwards returns as the defending Sharpie MINI 300 winner.\r\n\r\n The Sharpie MINI 300 is part of an exciting Bristol race weekend, which includes the Food City 500 Sprint Cup Series race (March 16) as well as Pole Day (March 14).\r\n\r\n For more information on the race, visit sharpie.com, and make sure to enter the Design the Sharpie 500 Pace Car promotion for a chance to win a trip to the Sharpie 500.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n

  • David Beckham Signs With Sharpie

    Posted on March 05, 2008

    \r\n OAK BROOK, IL - Long recognized as the celebrity autograph marker of choice, Sharpie® brand is partnering with one of the world's most recognizable celebrities, global sports star David Beckham. Beckham, whose autograph is among the most sought-after in the world, will become Sharpie's global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States in early March.\r\n\r\n Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will leverage Beckham's status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.\r\n\r\n "Like the Sharpie brand, David embodies individuality and creative expression," said Sharpie global business unit president Howard Heckes. "He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colors, variety and almost limitless uses of the product."\r\n\r\n Heckes says the deal will feature Beckham in a global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific.\r\n\r\n "I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger," said David Beckham. "I love to use Sharpie markers, so it's a natural choice for me to partner with them."\r\n\r\n Complete details of the Sharpie-Beckham campaign, which will also include print and online advertising, promotional and in-store support, will be announced in May.\r\n\r\n The Sharpie® brand has a long history of sports sponsorships in the United States. Among the top-name athletes Sharpie has previously partnered with are NASCAR's Dale Earnhardt Jr., pro football wide receiver Terrell Owens, pro football hall of famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold, permanent mark.\r\n

  • Dale Earnhardt, Inc., Dale Earnhardt Jr And Sharpie® Make Bold Statement In Bristol

    Posted on March 21, 2007

    \r\n BRISTOL, Tenn., March 22, 2007 - One of NASCAR's most popular drivers, Dale Earnhardt Jr, is making a bold statement on and off the track as he prepares for the Sharpie® MINI 300 NASCAR Busch Series race this weekend at Bristol Motor Speedway (BMS).\r\n\r\n\r\n\r\n The new Sharpie/Dale Earnhardt, Inc. relationship will officially kick off Saturday when Dale Jr steps behind the wheel of the new DEI No. 8 Chevrolet Monte Carlo, co-sponsored by Sharpie and Budweiser.\r\n\r\n Race fans will get a glimpse of the race when Sharpie introduces the first-ever Dale Jr No. 8 Sharpie marker, rolling out in stores now. Dale Jr will unveil the marker and new paint scheme Thursday, March 22, at 5 p.m. at BMS's Tower 8, where he will sign Sharpie's giant autograph wall. Dozens of children representing Speedway Children's Charities will join him, lending their signatures and support to the Sharpie "Autographs for Action" campaign to benefit Speedway Children's Charities with $10,000 in funds and supplies.\r\n\r\n Sharpie New No. 8 Paint Scheme\r\n\r\n "Dale Jr runs a limited number of Busch Series races each year, and we feel very fortunate it will be with DEI and Sharpie in the Sharpie MINI 300," said Howard Heckes, president of Sanford, L.P., the maker of Sharpie products.\r\n\r\n "We've had some success at Bristol," said Earnhardt, "so we're really looking forward to adding the Sharpie race to our program and taking Sharpie and Budweiser to Victory Lane. Sharpie has such a great presence and history at Bristol, and I hope we can add to that."\r\n\r\n The Sharpie MINI 300 is Dale Jr's second Busch race this season. Dale Jr is a former winner at Bristol, going to Victory Lane in the 2004 Sharpie 500 NASCAR NEXTEL Cup Series race.\r\n\r\n Bold Bristol Billboard\r\n\r\n DEI and Dale Jr's new Sharpie partnership also includes a bold new addition to the Bristol Motor Speedway landscape - a giant three-story billboard covering Tower 8 and featuring Dale Jr's larger-than-life likeness. The banner, which also includes an image of the Sharpie No. 8 paint scheme and the new No. 8 marker, will be unveiled Thursday along with the No. 8 marker. It will become a permanent fixture at BMS throughout the 2007 race season.\r\n\r\n\r\n\r\n Dale Jr, DEI and Sharpie\r\n\r\n The Dale Earnhardt Jr No. 8 Sharpie marker is the only marker endorsed by Dale Jr. Available in black fine point and imprinted with his autograph and No. 8, it is rolling out now in select stores nationwide where office products are sold.\r\n\r\n\r\n\r\n Sharpie markers are available in 39 colors and a variety of tip sizes - from Sharpie Retractable markers with one-click convenience to Sharpie MINI markers for perfect portability to Sharpie Accent highlighters for bold highlights.\r\n\r\n\r\n\r\n Dale Jr. is in his eighth full season of NASCAR Nextel Cup competition at DEI with 17 victories, including the 2004 Daytona 500. In the Busch Series, he has 22 wins and two championships. He is one of only three drivers to win the "Most Popular Driver" award four consecutive times, and the only third-generation NASCAR champion. He follows his legendary father, Dale Earnhardt, a seven-time Cup champion, and grandfather Ralph Earnhardt, who was a champion in NASCAR's Sportsman Series.\r\n\r\n\r\n\r\n For more information on the Dale Earnhardt, Inc., Dale Jr and Sharpie partnership, visit www.sharpie.com.\r\n\r\n About Sharpie Autographs for Action\r\n\r\n Autographs for Action annually seeks one million autographs as part of its program to give away $1 million in funds and supplies for community groups, charitable organizations and schools nationwide (go to www.sharpie.com). Sharpie will donate $10,000 in funds and supplies to Speedway Children's Charities as part of the Bristol autograph drive.\r\n\r\n\r\n\r\n About Speedway Children's Charities\r\n\r\n Speedway Children's Charities (SCC) provides funds to organizations that meet the direct needs of children. From mentoring programs to camps for special needs children, SCC best affects children's lives by supporting organizations that work tirelessly to see that children's needs are met and that no child is left behind regardless of illness, social environment, or disability.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n

  • Cleveland Browns Andre Davis Teams Up With Sharpie® Retractable To Kick-Off Second Annual Autographs For Education Program

    Posted on February 19, 2007

    \r\n (Cleveland, Ohio) - Sharpie®, the popular brand of permanent markers deemed the autograph pen of choice for celebrities, sports figures and their fans, is teaming up with Cleveland Browns rising wide receiver star Andre Davis to launch a nationwide program supporting community-based education organizations.\r\n\r\n Kicking off today at the Mount Pleasant Boys & Girls Club in Cleveland, Davis will ask for the "autographs" of teachers, parents, children and the media in exchange for a donation of school supplies and funds to help continue the much-needed programs for the area's youth. The event marks the start of the second year of the Sharpie program that continues to help education efforts throughout the country.\r\n\r\n "I enjoy meeting the fans and signing autographs," said Davis, who scored 12 touchdowns for the Browns in his first two years, emerging as the team's No. 1 go-to receiver. "Years ago, I remember what it was like when I was the one seeking the autograph. Today, the autographs Sharpie Retractable and I are asking for mean a whole lot more - they are making a positive impact on community education. My teachers and coaches were my mentors and working with Sharpie to give back to the Cleveland community is important to me."\r\n\r\n Labeled Sharpie Retractable "Autographs for Education," the program elicits the support of professional athletes and celebrities arriving in custom-designed Sharpie Retractable all-terrain vehicles to deliver schools supplies and collect the signatures on over-sized 8-by-10 foot autograph walls. Sharpie is pledging up to $30,000 in cash and school supplies during the summer and fall.\r\n\r\n Cleveland is the first of four events across the country benefiting select community education programs and schools. Additional events are planned in Milwaukee, Tampa and Seattle.\r\n\r\n "We're proud to team up with Andre and others leading professional athletes and celebrities for this program," said Rory Leyden, chief marketing officer for Sanford, makers of Sharpie markers. "By getting these role models on board, we can help the worthwhile efforts of organizations like the Boys & Girls Clubs of America and local schools."\r\n\r\n The kick-off Autographs for Education event also comes on the eve of the National Sports Collectors Convention in Cleveland, the largest sports memorabilia event in the country, where Sharpie will introduce autograph enthusiasts, professional athletes and celebrities to new Sharpie Retractable markers. The innovative fine point permanent marker series require no caps and can be operated by simply using one hand - just click and write.\r\n\r\n In addition to supporting community-based education, Sharpie Retractable is also featuring four Sharpie all-terrain vehicles as part of its Sharpie Blitz opening up the professional football season. The Sharpie fleet of all-terrain vehicles will visit more than 150 events in 2004.\r\n\r\n Last summer, Sharpie debuted the program with wide receiver Terrell Owens, former San Francisco 49er and now Philadelphia Eagle. The tours of community programs and schools also featured former St. Louis Rams defensive end Grant Wistrom and now Seattle Seahawk, Rod Smith of the Denver Broncos and Hines Ward of the Pittsburgh Steelers.\r\n\r\n About Sanford®, Makers of Sharpie®\r\n\r\n Celebrating its 40th anniversary this year, Sharpie is the popular brand of permanent markers. Sanford, maker of Sharpie permanent markers, is a worldwide leader in the manufacturing and marketing of writing instruments, including such well known brands as Sharpie®, Paper Mate®, Parker®, Waterman®, EXPO®, Foohy® and uni-ball®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products and fine writing instruments. Visit sharpie.com or sanfordcorp.com for more information.\r\n\r\n About Boys & Girls Clubs of Cleveland\r\n\r\n In 2004, the Boys & Girls Clubs of Cleveland celebrates its 50th year of playing an integral role in the city, providing daily programs and services to 6,000 area young people. During the summer the Clubs are open from Monday through Friday from 10:00 a.m. to 6:00 p.m., with programs that emphasize character and leadership development, education and career enhancement, health and life skills, the arts, and sports, fitness and recreation. A membership to the Boys & Girls Clubs of Cleveland for youth, ages six to 18, is seven dollars per year.\r\n