Sharpie® announced today that Nick Pastura, a renowned artist and helmet designer for many top-name NASCAR drivers, will create a one-of-a-kind Sharpie race helmet on-site at Bristol Motor Speedway during the Sharpie MINI 300 race weekend. Pastura’s helmet design will help kick off Sharpie’s first-ever “Design the Sharpie 500 Pace Car” promotion and will ultimately be auctioned for charity.
Pastura, who paints helmets today for many Cup Series drivers including Dale Earnhardt Jr., Jeff Burton and Clint Bowyer, will use Sharpie markers to design a one-of-a-kind “helmet with heart.” The helmet, which will be unveiled live by Pastura on SPEED Channel during Friday’s Trackside Live broadcast, will be auctioned to benefit Speedway Children’s Charities, which provides educational, financial, social and medical support to children in need.
The helmet is also inspiration for fans entering Sharpie’s Design the Sharpie 500 Pace Car promotion. Beginning Friday, fans can visit sharpie.com and enter their own pace car design. The grand prize includes a trip to the Sharpie 500 at Bristol in August where they will see their design recreated on the actual pace car and be able to show it off in front of more than 160,000 fans during a ride around the track.
Sharpie is also inviting fans to participate in Sharpie’s first “creation station” at the track during race weekend. While Sharpie markers have been used for a variety of purposes through the years, the new interactive exhibit gives fans a chance to get creative with Sharpie.
The Sharpie MINI 300, set for this Saturday, March 15, features Nationwide Series drivers in a 300-lap battle for the highly coveted Bristol checkered flag. Carl Edwards returns as the defending Sharpie MINI 300 winner.
The Sharpie MINI 300 is part of an exciting Bristol race weekend, which includes the Food City 500 Sprint Cup Series race (March 16) as well as Pole Day (March 14).
For more information on the race, visit sharpie.com, and make sure to enter the Design the Sharpie 500 Pace Car promotion for a chance to win a trip to the Sharpie 500.
For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid’s Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.