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Sharpie® Retractable Teams Up With Packers' Donald Driver To Bring Nationwide "Autographs For Education" Program To Green Bay

Oct 26, 2004

GREEN BAY, WIS.- Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans and among the leading brands from Newell Rubbermaid (NYSE: NWL) is partnering with Green Bay Packers wide receiver Donald Driver for the Sharpie Retractable "Autographs for Education" program.  Green Bay is the third stop for the program that supports the community-based education, helping encourage quality -learning experiences for kids.

To support the launch of Sharpie Retractable markers, Driver is bringing the program to Green Bay by delivering school supplies and raising funds for King Elementary School on the city's southwest side.  Driver, along with other professional athletes, is asking for the autographs of area teachers, parents, children this year in exchange for Sharpie donating much-needed school supplies and funds.

"The future of Green Bay is right here at King Elementary School," said Driver. "We depend on great teaching and great programs like this to help our kids achieve their dreams.  I am proud to be associated with this program that makes learning even more fun."

The Sharpie Retractable Autographs for Education program has visited Cleveland, Seattle and today, Green Bay.  The four city nationwide program will conclude in November at a school in Tampa for a total of up to $30,000 in cash and school supplies. In each city, local professional sports figures and celebrities are seeking autographs from teachers, children, and parents to benefit community education programs.

"We're true green and gold Packer fans here at King Elementary," said Steve Kimball.  "I know our kids will love to hear from Donald on why education is so important and will also love the great school supplies from Sharpie.  It is the inspiration of role models like Donald that can make a big difference in a child's future."

"Sharpie is happy to be teamed up with fantastic athletes like Donald- and even more importantly, a great person like Donald - for this worthwhile education program," said Rory Leyden, president of Sanford, makers of Sharpie.  "This program has been an influential way to support to community education initiatives and schools like King Elementary in Green Bay, as well as around the country."

Sharpie Retractable markers are available in 8-colors: black, red, blue, green, orange, berry, lime and turquoise.  The suggested retail price for 2-, 3-, 4-, and 8-packs are $4.89, $7.33, $9.78, and $19.56, respectively.  Available at office supply stores and other retailers nationwide, Sharpie Retractable joins significant innovations in 2004 that target a wide range of enthusiasts from the hobbyist to the do-it-yourselfer.

About Sanford®, Makers of Sharpie®

Sharpie is the popular brand of permanent markers celebrating its 40th anniversary this year. Sanford, maker of Sharpie permanent markers, is a division of Newell Rubbermaid Inc. (NYSE: NWL), a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®, Foohy®, uni-ball®, and Rolodex®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit or for more information.

About King Elementary

Opened in 1992, King Elementary aspires to provide a healthy, positive learning environment with an emphasis on service, where each classroom participates in a community service activity. Parents actively support the school and its learning goals. In keeping with the name of the school, teachers and staff encourage students to develop a positive attitude, respect and appreciation of other people and cultures, with an emphasis on lifelong learning.

For more information contact Susan Wassel at 630-481-2018, or email