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Sharpie® Makes Red Carpet News with Debut of New Premium Marker

Feb 19, 2009

OAK BROOK, IL - Sharpie will offer America a fashionable sneak peek of its new premium Sharpie® marker, a stylish stainless steel version of the classic Sharpie marker, during Hollywood’s biggest awards show.

An innovative extension from one of the most widely recognized consumer brands, the premium Sharpie marker delivers the same bold, smooth, high-quality writing experience of a Sharpie but with a sleek stainless steel design, etched Sharpie logo on the barrel, and a refillable cartridge.

The new Sharpie will debut at Melanie Segal’s Luxury Gift Lounge on Thursday, February 19 and Friday, February 20. The gift lounge is a premier celebrity-attended event leading up to one of Hollywood’s biggest nights. The premium Sharpie will be available in stores beginning in March.

“We think celebrities will love the new premium Sharpie marker,” said Sally Grimes, vice president of marketing for Sharpie. “We know they sign autographs, and it’s the perfect statement for style makers who care about image and want to make a bold, lasting impression.”

Like all Sharpie markers, the new Sharpie marker’s ink marks on most surfaces and is fade-, water- and smear-resistant when dry. The fine tip size ensures crisp, precise and consistent line-width, making these markers ideal for autographs, labeling, writing and more. The new Sharpie further delivers on the brand’s ongoing commitment to consumer-driven innovation.

Sharpie was introduced in 1964, and through the years the bold, permanent marker brand has reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty.

The new premium Sharpie comes with a refillable black ink cartridge and will be available in March 2009 at national retailers including Office Depot, Staples and Wal-Mart, with a suggested retail price of $6.99 and $1.99 for each additional refill cartridge.

New Premium Marker

Contacts:

Meredith Brengle, Weber Shandwick
Ph: (314) 552-6781
mbrengle@webershandwick.com