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Sharpie® Supports The Today Show Toy Drive, Puts "Autograph on Education"

Dec 10, 2004

Bellwood, Ill., - 'Tis the season for holiday giving.  To bring a crescendo to the 2004 Sharpie Retractable Autographs for Education tour, the popular brand of markers made a donation to The Today Show's 11th Annual Holiday Toy Drive.  The toy drive provides gifts and supplies for children and teenagers across the country, including underprivileged schools.   Rory Leyden, Sharpie president, was interviewed by Al Roker and appeared on the show on Thursday, December 9 to close out Sharpie's 40th anniversary year.

"Sharpie is proud to team up with The Today Show Toy Drive to make a permanent mark on communities across the country with products like the new Sharpie Retractable," said Rory Leyden, president of Sharpie.  "Our donation of school supplies to The Today Show is this year's finale to the Sharpie Retractable Autographs for Education program.  Now we're focused on kicking off the 2005 Sharpie Autographs for Education program where we will be seeking one million autographs, and in exchange, we will donate $1 million dollars in funds and supplies to schools nationwide.

Sharpie is planning to launch the third year of its Autographs for Education in January, featuring high profile celebrities and athletes as ambassadors for the program.

About Sharpie®

Celebrating its 40th anniversary this year, Sharpie is the popular brand of permanent markers. Sanford, maker of Sharpie permanent markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®, FoohyTM, uni-ball®, and Rolodex®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit or for more information.

For more information contact Susan Wassel at 630-481-2018, or email