Aug 09, 2004
(BELLWOOD, Ill.) - Kurt Busch and the No. 97 Sharpie car have been
"clicking" at Bristol Motor Speedway since 2002. With team wins four out
of the last five races at the track known for its high banked turns and
bumper-to-bumper action, it seems fitting that Sharpie is featuring a
special paint scheme for the Sharpie 500, August 28 at BMS. Emblazoned
with the words "Just Click," the new look highlights Sharpie's new
retractable marker family, an eight-color fine point permanent marker
series that require no caps and can be operated by simply using one hand -
just click and write.
"We've won a bunch of races in Bristol driving Sharpie special paint
schemes," said Busch, who won at BMS in the spring with the Sharpie 40th
anniversary car. "Now with the Sharpie Retractable 'single-handedly'
changing how you use your Sharpie, I'm shooting to make it four in a row
at Bristol. I will be sure to click my Sharpie Retractable marker and
autograph victory lane if we make it there again for the Sharpie 500."
The new marker's tip is protected from drying out using a leading edge
Safety Seal ValveTM system that closes tight when the marker tip is
retracted. Sharpie Retractable is the first retractable marker for the
brand widely used in collecting autographs, in addition to an almost
limitless variety of uses. The markers are nontoxic and approved by the
Arts and Crafts Materials Institute.
"Kurt has 'single-handedly' dominated at the world's fastest half-mile,
so what better way to launch these new innovative markers than at
Bristol," said Rory Leyden, president of Sanford North America, makers
of Sharpie. "And now, drivers and their fans will never need to worry
about losing marker caps again."
Sharpie Retractable markers are available in 8-colors, including: black,
red, blue, green, orange, berry, lime and turquoise. The suggested
retail price for 2-, 3-, 4-, and 8-packs are $4.89, $7.33, $9.78,
$19.56, respectively. Available at office supply stores and other
retailers nationwide in May, Sharpie Retractable joins significant
innovations in 2004 that target arts and crafts to home improvement
audiences.
The Sharpie 500, now in its fourth year, is scheduled for 7:30 p.m. ET,
Saturday. August 28 at BMS. TNT will carry the race.
For more information, go to sharpie.com.
About Sanford®, Makers of Sharpie®
Celebrating its 40th anniversary this year, Sharpie is the popular brand
of permanent markers. Sanford, maker of Sharpie permanent markers, is a
worldwide leader in the manufacturing and marketing of writing
instruments, art products and office organization, including such well
known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®,
Foohy®, uni-ball®, and Rolodex®, among others. Sanford makes more than
6,000 products, ranging from markers, pens and pencils to professional
art products, fine writing instruments and office organization products.
Visit sharpie.com or sanfordcorp.com for more information.
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