Aug 01, 2004
(BELLWOOD, Ill.) - What's all the rage for the first day of school? It's
not the latest digital gizmo, but a leap forward in everyday supplies -
pens, pencils, markers and school boxes. Paper Mate®, Sharpie®, Accent®,
uni-ball®, FoohyTM, EXPO® and Eldon® today unveiled "cool tools for
school" that are sure to add pizzazz to backpacks this fall.
"We want to help make the first day impression one that will last
throughout the year," said Rory Leyden, President of Sanford North
America, makers of the "coolest tools for school." "From our
self-advancing mechanical pencil -- the Paper Mate AdvancerTM, to new
Sharpie Retractable markers with one-handed click action, these products
are sure to be the best in the class."
Introducing "Cool Tools for School" - Class of 2004:
Paper Mate®
AdvancerTM Mechanical Pencil
There will be a quiet heard in classrooms across the country this fall
with the absence of mechanical pencils click, click, clicking. Advancer,
a headliner in Paper Mate's back-to-school writing instrument offering,
minimizes lead breakage using its patent pending lead advance system
based on a retracting tip and spring mechanism. Parents can also rest
assure that the Advancer's No. 2 lead works on all standardized and
electronically scored tests. Never again will you sharpen or click your
pencil. The new Paper Mate Advancer is a leap forward in mechanical
pencils "advancing" lead on its own. Available in .5mm and .7mm lead
sizes, this mechanical pencil comes in business (red, blue and charcoal)
and fashion (orange, yellow, purple, red and green) colors. The
Advancer is available in 2-, 3-and 5-pack options for the suggested
retail prices of $2.38, $3.57 and $5.95, respectively.
Tandem®
Paper Mate Tandem recognizes student's daily challenge of never having
enough time by delivering a cutting edge, fashion forward tool to put a
little more time on the clock. The pen and highlighter combo saves time
for students by eliminating the hassles of scrambling to find a
highlighter and pen when you need it most. Paper Mate Tandem has a
comfort grip that twists to extend and retract the pen tip. The
ballpoint pen features Paper Mate's patented Lubriglide® ink system for
smooth lines and intense color, while the Accent® Highlighter delivers
smear resistant ink for use on a wide variety of documents, such as ink
jet printouts. The highlighter unit may also be replaced with a refill
when needed, so the Tandem can be used again and again. Tandem is
available in blue, silver, purple, red and green ergonomic barrels with
black and blue/black ink at the suggested retail price of $5.19 per
combo.
Sharpie®
Sharpie Retractable
Sharpie, celebrating its 40th anniversary this year, is "singled
handedly" changing one of the boldest, most sought after school
supplies. The new Sharpie Retractable marker family is a fine point
permanent marker series with no caps to lose and can be operated
single-handedly - just click and write. The marker tip is protected from
drying out by using a patented Safety Seal ValveTM system that closes
tight when the marker tip is retracted. Sharpie Retractable markers are
nontoxic and approved by the Arts and Crafts Materials Institute.
Available in 8-colors, including: black, red, blue, green, orange,
berry, lime and turquoise in 1-, 2-, 3-, 4-, and 8-packs at the
suggested retail price of $2.44, $4.89, $7.33, $9.78, $19.56,
respectively.
Sharpie Earth Tones
Based on the hottest color trend reports, Sharpie introduces five
ultra-rich earth tone colors - olive, burgundy, navy, marigold and plum.
The new Sharpie Earth Tone markers are nontoxic and approved by the Arts
and Crafts Materials Institute. Available in assorted 5-, 8- and
17-packs at the suggested retail price of $5.95, $9.19 and $19.72,
respectively.
Accent®
Accent Retractable
Just click and highlight. The Accent Retractable's easy push button
offers highlighting with simply one hand. The patented Safety
SealTM prevents drying out and eliminates the hassle of frequent
capping and uncapping while using your highlighter. Accent highlighters
are nontoxic and approved by the Arts and Crafts Materials Institute.
Available in five fluorescent colors of yellow, pink, orange, green and
blue, Accent RT is offered in 2-, 3- and 5-pack options at the suggested
retail prices of $3.09, $4.45 and $7.29, respectively.
Liquid Accent
Liquid Accent is now available in four new colors (red, berry, indigo
and coral) - bringing the family to 10 colors. Monitor vibrant ink
supply through the transparent barrel. This pen style highlighter
features a versatile loop for clipping to a backpack or belt loop.
Liquid Accent highlighters are sold in 5- and 10-packs at the suggested
retail price of $7.75 and $14.95, respectively.
Foohy™
Foohy Glitter Markers
What do you get when you mix bold, vibrant colors with glitter? The
answer -- Foohy Glitter Markers - great new tools that make school
projects and crafts sparkle with no pumping or shaking required. These
markers are nontoxic and approved by the Arts and Crafts Materials
Institute. Available in 8-packs that include aqua, purple, orange, pink,
red, blue, yellow and green, Foohy Glitter Markers are sold at a
suggested retail price of $5.63.
Foohy Gooshy Grips
These fun writing accessories are the perfect opportunity to spice-up an
ordinary pen or pencil with a wild, cushiony feel. Available in bright,
glittery colors, including red, orange, purple, aqua, blue, light blue,
fluorescent orange, fluorescent pink, fluorescent yellow and fluorescent
green, these comfy grips make your pen or pencil stand-out. Foohy
Gooshy Grips are available in 10-packs at a suggested retail price of
$1.85.
EXPO®
Marker w/ Built-In Eraser
The new EXPO dry erase markers feature a built-in replaceable eraser,
that makes it easier and quicker to clean-up small changes on the dry
erase board. Its one-of-a-kind gripped cap allows for easy uncapping
and recapping while the contoured barrel makes writing easy and more
comfortable. New EXPO markers are available in both chisel tip (for
larger dry erase surfaces) and ultra fine tip (for calendars and smaller
dry erase surfaces) and include black, blue, red and green color
options. Chisel tip markers are sold in 2-, 3- and 4-packs for the
suggested retail price of $5.14, $7.70 and $10.27, respectively while
ultra fine tips are sold in 2-, 3- and 4-packs for $4.44, $6.66 and
$8.89, respectively. Chisel tip markers are sold in 2-, 3- and 4-packs
for the suggested retail price of $5.14, $7.70 and $10.27, respectively
while ultra fine tips are sold in 2-, 3- and 4-packs for $4.44, $6.66
and $8.89, respectively.
Uni-ball®
Fusion™
Fusion pens have clear ink in their barrels, but write in one of seven
brilliant colors, including midnight, sky blue, amethyst, rose, citrus,
ruby and emerald. With their .6mm tip and contemporary styling, the pen
series provide a smooth, bold line that's fun. The new Fusion colors
are available in 2-packs (green and red) and 4-packs (green, red, citrus
and blue) at the suggested retail price of $4.79 and $9.25, respectively.
SpaceMaker®
Swirls School Box
Here's an alternative to standard school material boxes with added
functionality. Introducing the SpaceMaker Swirls School Box - featuring
an eye-appealing swirl lid design. The Swirls School Box also has a
snap shut latch that ensures your school supplies will remain safe and
secure - while looking good doing it. Available in four color options -
metallic apple, flip purple, metallic sky and metallic gold - Swirl
School Boxes are sold for the suggested retail price of $2.49.
About Sanford
Sanford, a division of Newell Rubbermaid Inc. (NYSE: NWL), is a
worldwide leader in the manufacturing and marketing of writing
instruments. The Sanford portfolio includes brands such as Sharpie®,
Paper Mate®, Accent®, FoohyTM, EXPO®, Parker®, Waterman® and uni-ball®,
among others. Sanford makes more than 6,000 products ranging from
markers, pens, pencils and professional art products, to correction,
fine writing instruments and office organization. Headquartered in
Bellwood, Ill., the Company has approximately 10,000 employees worldwide.
For more information on Sanford and its family of brands, please visit
www.sanfordcorp.com or call 800.323.0749