Sep 11, 2009
Sharpie Invites Fashion Industry to Write New Chapter in DIY Fashion
History
NEW YORK, NY Tues., September 8, 2009 – Sharpie®, the ultimate
multi-tasking, backstage, must-have marker, is appearing "front of
house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY
fashion history.
Sharpie will debut its first-ever SHARPIE BAR on select days
during Mercedes-Benz Fashion Week, inviting editors and attendees to
grab a Sharpie marker and get creative. At the Sharpie DIY Lounge,
guests become the designers. Plain white accessories, apparel items and,
of course, plenty of Sharpie markers will be on hand for guests to
embellish their favorite silhouettes.
Betsey Johnson is lending her signature style to Sharpie’s official
foray into fashion, partnering with the leading marker brand to design
an exclusive Betsey Johnson Sharpie Shirt. Johnson’s design echoes the
customization trend, letting wearers complete the design she started on
the shirt by adding their own Sharpie style.
“Everything I draw, write, sign, doodle is with a Sharpie marker,” said
Johnson. “These days, the real fashion trend is all about expressing
your individual self and style. Sharpie is the perfect tool to do just
that, whether on paper, fabric, or other materials.”
Visitors to the SHARPIE BAR can accessorize their wardrobes with
Sharpie-designed headbands, skinny ties, fashion bags, bracelets,
sunglasses and more. Mercedes-Benz Fashion Week guests can visit the
SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30
a.m.-2 p.m.
Monday-Wednesday, September 14-16. Betsey Johnson’s exclusive Sharpie
Shirts will be available there, free to visitors while supplies last.
Erica Domesek, design and style expert and founder of the DIY brand
“P.S. I made this…” will also be on hand as Sharpie’s stylist,
demonstrating a variety of Sharpie designs and techniques.
Leading up to Mercedes-Benz Fashion Week, Sharpie is designing
personalized markers for many of the designers for their exclusive VIP
use. The personalized markers feature the individual designers’ logos
imprinted on the marker barrels. Color selections include black, blue,
green, pink, purple and magenta. Anyone can design their own
personalized Sharpie markers by visiting www.mysharpie.com.
Three full-page ads touting the SHARPIE BAR will appear in The Daily
Front Row and include details regarding a special appearance by
Johnson where she will create a Sharpie sketch in honor of breast cancer
awareness. Johnson, a breast cancer survivor, has long been active in
breast cancer support efforts. Johnson’s canvas will be donated to City
of Hope, a leading research, treatment and education center for cancer
and other life-threatening diseases, along with other breast
cancer-inspired canvases created by a host of top-name designers. These
items will be auctioned online at www.auctionsforhope.org during
October, breast cancer awareness month. All proceeds will benefit City
of Hope. Sharpie has a long-standing partnership with City of Hope with
sales of its Sharpie Pink breast cancer markers benefiting the Los
Angeles-based cancer research center.
Beginning September 15, fashionistas can visit www.sharpieuncapped.com
to view some of the amazing Sharpie fashions and accessories, along with
behind-the-scenes footage and an exclusive Betsey Johnson interview.
Sharpie is inviting everyone to “Uncap What’s Inside™” by submitting
their own Sharpie fashion creations to the site. More Sharpie fashion
action will also be available by visiting Sharpie on Facebook, www.facebook.com/sharpie,
You Tube, www.youtube.com
/user/SharpieUS, and Twitter, www.twitter.com/sharpiesusan
where Sharpie will offer up-to-the minute Tweets live from the tents.
Visit www.sharpieuncapped.com
today and Uncap What’s Inside with Sharpie.
# # #
About Sharpie®
For more than 40 years, Sharpie has been the popular brand of permanent
marker associated with the autograph experience. Today Sharpie offers
more than 30 varieties of permanent markers and three Sharpie no-bleed
pens for everyday writing. Sharpie is part of the Newell Rubbermaid
family of well-known brands, including Paper Mate®, DYMO® Parker®,
Waterman®, EXPO®, uni-ball®, and Rolodex®. Newell Rubbermaid is a global
marketer of consumer and commercial products that also include
Rubbermaid®, Graco®, Calphalon®, Irwin ®, Lenox®, Levolor ®, Goody®,
Technical Concepts™ and Aprica®. Visit www.sharpie.com
for more information.
About City of Hope
City of Hope is a leading research and treatment center for cancer,
diabetes and other life-threatening diseases. Designated as a
Comprehensive Cancer Center, the highest honor bestowed by the National
Cancer Institute, and a founding member of the National Comprehensive
Cancer Network, City of Hope's research and treatment protocols advance
care throughout the nation. City of Hope is located in Duarte, Calif.,
just northeast of Los Angeles, and is ranked as one of “America’s Best
Hospitals” in cancer and urology by U.S.News & World Report. Founded in
1913, City of Hope is a pioneer in the fields of bone marrow
transplantation and genetics. For more information, visit www.cityofhope.org.