Mar 14, 2008
Sharpie® announced today that Nick Pastura, a renowned artist and helmet
designer for many top-name NASCAR drivers, will create a one-of-a-kind
Sharpie race helmet on-site at Bristol Motor Speedway during the Sharpie
MINI 300 race weekend. Pastura’s helmet design will help kick off
Sharpie’s first-ever “Design the Sharpie 500 Pace Car” promotion and
will ultimately be auctioned for charity.
Pastura, who paints helmets today for many Cup Series drivers including
Dale Earnhardt Jr., Jeff Burton and Clint Bowyer, will use Sharpie
markers to design a one-of-a-kind “helmet with heart.” The helmet, which
will be unveiled live by Pastura on SPEED Channel during Friday’s Trackside
Live broadcast, will be auctioned to benefit Speedway Children’s
Charities, which provides educational, financial, social and medical
support to children in need.
The helmet is also inspiration for fans entering Sharpie’s Design
the Sharpie 500 Pace Car promotion. Beginning Friday, fans can visit sharpie.com
and enter their own pace car design. The grand prize includes a trip to
the Sharpie 500 at Bristol in August where they will see their design
recreated on the actual pace car and be able to show it off in front of
more than 160,000 fans during a ride around the track.
Sharpie is also inviting fans to participate in Sharpie’s first
“creation station” at the track during race weekend. While Sharpie
markers have been used for a variety of purposes through the years, the
new interactive exhibit gives fans a chance to get creative with Sharpie.
The Sharpie
MINI 300, set for this Saturday, March 15, features Nationwide
Series drivers in a 300-lap battle for the highly coveted Bristol
checkered flag. Carl Edwards returns as the defending Sharpie MINI 300
winner.
The Sharpie MINI 300 is part of an exciting Bristol race weekend, which
includes the Food City 500 Sprint Cup Series race (March 16) as well as
Pole Day (March 14).
For more information on the race, visit sharpie.com,
and make sure to enter the Design
the Sharpie 500 Pace Car promotion for a chance to win a trip to the
Sharpie 500.
About Sharpie®
For more than 40 years, Sharpie has been the popular brand of permanent
marker associated with the autograph experience. Newell Rubbermaid
Office Products Group, maker of Sharpie® markers, is a worldwide leader
in the manufacturing and marketing of writing instruments, art products
and office organization and technology products, including such well
known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®,
uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more
information.