Feb 19, 2009
OAK BROOK, IL - Sharpie will offer America a fashionable sneak peek of
its new premium Sharpie® marker, a stylish stainless steel version of
the classic Sharpie marker, during Hollywood’s biggest awards show.
An innovative extension from one of the most widely recognized consumer
brands, the premium Sharpie marker delivers the same bold, smooth,
high-quality writing experience of a Sharpie but with a sleek stainless
steel design, etched Sharpie logo on the barrel, and a refillable
cartridge.
The new Sharpie will debut at Melanie Segal’s Luxury Gift Lounge on
Thursday, February 19 and Friday, February 20. The gift lounge is a
premier celebrity-attended event leading up to one of Hollywood’s
biggest nights. The premium Sharpie will be available in stores
beginning in March.
“We think celebrities will love the new premium Sharpie marker,” said
Sally Grimes, vice president of marketing for Sharpie. “We know they
sign autographs, and it’s the perfect statement for style makers who
care about image and want to make a bold, lasting impression.”
Like all Sharpie markers, the new Sharpie marker’s ink marks on most
surfaces and is fade-, water- and smear-resistant when dry. The fine tip
size ensures crisp, precise and consistent line-width, making these
markers ideal for autographs, labeling, writing and more. The new
Sharpie further delivers on the brand’s ongoing commitment to
consumer-driven innovation.
Sharpie was introduced in 1964, and through the years the bold,
permanent marker brand has reached cult status with many American
consumers. More than 400 million Sharpie markers are produced each year,
which translates to about four Sharpie markers per U.S. household.
According to Sharpie consumer research, Sharpie markers evoke feelings
of confidence and inspiration, hallmarks of brand loyalty.
The new premium Sharpie comes with a refillable black ink cartridge and
will be available in March 2009 at national retailers including Office
Depot, Staples and Wal-Mart, with a suggested retail price of $6.99 and
$1.99 for each additional refill cartridge.
About Sharpie®
For more than 40 years, Sharpie has been the popular brand of permanent
marker associated with the autograph experience. Newell Rubbermaid’s
Office Products Group, maker of Sharpie® markers, is a worldwide leader
in the manufacturing and marketing of writing instruments, art products
and office organization and technology products, including such well
known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®,
uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more
information.