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Sharpie News Releases

What Is Terrell Owens Pulling Out of His Christmas Stocking? A New Sharpie® Metallic Marker, Of Course!

Posted on December 20, 2002

Bellwood, Ill. - Santa knows just what Terrell Owens wants for Christmas - the newest Sharpie permanent marker, the Sharpie METALLIC silver. Debuting just in time to stuff into the All-Pro San Francisco 49er's wide receiver's stocking, the revolutionary Sharpie Metallic marker is appearing in a new ad on Christmas Eve that will certainly make football fans smile. In keeping with the holiday spirit of giving, Sharpie also is donating $25,000 on behalf of Owens to the Alzheimer's Association to recognize a charity that is close to Owens' heart. Read More....

Sharpie®, Popular Designer Frank Bielec Agree 'Tis The Season To Be Silver

Posted on December 16, 2002

Bellwood, Ill. - December 16, 2002 - With a ho, ho, ho, Sharpie, the world's most popular family of permanent markers, today announced that it is answering the call for a marker that can be used on dark surfaces - just in time for holiday arts and crafts. Introducing the Sharpie METALLIC marker in silver, the perfect accent to make the season even brighter. In addition to offering a signature bold silver line, the Sharpie Metallic marker eliminates many of the issues associated with most other metallic markers - such as difficulty controlling the amount of ink flow and the need for shaking and tip pressing before using a marker. Read More....

More Football Players Storing Sharpies® In Their Socks?

Posted on November 08, 2002

BELLWOOD, ILL. - November 8, 2002 - Sharpie, the popular family of permanent markers made by Sanford -- part of the writing instruments division of Newell Rubbermaid Inc. (NYSE: NWL), is introducing a new, tongue-in-cheek television spot as an addition to its "How Do You Use Your Sharpie" television ad campaign. Building on the momentum of a recent professional football touchdown celebration, during which a Sharpie marker was used, the spot, titled "Hand-off", continues to humorously highlight the various uses for Sharpie markers in everyday life. The "Hand-off" spot takes place during a coach's pre-game pep talk in a high school football locker room. Read More....

Daniel Ferneyhough Wins $10,000 At The Sharpie® 500

Posted on August 25, 2002

(Bristol, Tenn. - August 25, 2002) - Sharpie, the world's most popular family of permanent markers, proudly announces that Daniel Ferneyhough won $10,000 in the conclusion of the brand's national promotion, "You Could Win $1,000,000". Ferneyhough was paired up with the No. 1 car, Pennzoil's Steve Park, for potentially $1 million. Park's tried to recover from an early race spin-out, but finished 26th at the Sharpie 500. The promotion was among the highlights of this year's Sharpie 500, which pitted the best NASCAR Winston Cup teams against the challenges of the "world's fastest half-mile". Read More....

Sharpie® 500 Offers Much More Than Just NASCAR®'s Best

Posted on August 14, 2002

(Bellwood, Ill. - August 14, 2002) - When you think of Bristol Motor Speedway and the Sharpie 500, you think of paint trading, pit strategy and, above all, the excitement of short track racing. But at the Sharpie 500 this year, the race is only one of the attractions that fans can take advantage of. Sharpie, the world's most popular family of permanent markers, is proud to announce a wide variety of festivities for those traveling on August 24 to Bristol, Tennessee, the site of the Sharpie 500. Read More....

Winston Cup's Kurt Busch Returns to Bristol for the Sharpie® 500 Sporting New Sharpie Look

Posted on August 08, 2002

(Bellwood, Ill. - August 8, 2002) The Sharpie brand, the worlds most popular family of permanent markers and title sponsor of the Sharpie 500, today unveiled a special paint scheme for Kurt Busch's No. 97 Ford, defending Bristol Motor Speedway (BMS) champion. The special one-time look will be featured at the Sharpie 500 on Saturday, August 24 under the lights. Read More....

Sharpie® Launches First National Advertising Campaign By Asking, "How Do You Use Your Sharpie?"

Posted on July 24, 2002

Bellwood, Ill. - July 24, 2002 The Sharpie brand, the leading family of permanent markers, today announced the largest integrated marketing campaign in the brand's nearly 40-year history, focusing on the wide and sometimes wild uses of America's favorite marker. The campaign, "How Do You Use Your Sharpie?" is the result of hundreds of testimonials from consumers collected by Sanford, makers of Sharpie. The company found that whether you're the President of the United States, a NASA astronaut or a mother marking your child's clothing before summer camp, the answer to how you use your Sharpie is as different as the pen's users themselves. Read More....

Sharpie® Announces You Could Win A Cool Million at NASCAR's Hottest Race, The Sharpie 500

Posted on March 23, 2002

Bellwood, Ill. - March 23, 2002 - You don't have to be among NASCAR's elite drivers to collect a $1 million purse. Sharpie, the world's most popular family of permanent markers, today announced You Could Win $1,000,000 at the Sharpie 500, where one lucky fan will have the chance to cash in at NASCAR's premier night race, the Sharpie 500. To officially kick-off the race to a million, Kurt Busch, driver of the No. 97 Rubbermaid/Sharpie Ford, will be driving a special paint scheme during the Food City 500 held at Bristol Motor Speedway on Sunday, March 24. Read More....

New Sharpie® Chisel Tip Aims To Change How You Use Your Sharpie®

Posted on January 25, 2002

Bellwood, Ill. - January 25, 2002 - "How do you use your Sharpie?" The answer - it's changing. Sharpie, the world's most popular fine point marker, introduces its first Chisel Tip allowing individuals to make a variety of line widths using a single versatile permanent marker. The marker's wedge-shaped point, better known as a 'chisel,' offers both broad line and, when held sideways, fine line capabilities. Read More....

New Colors And Impact Added To Just How You Use Your Sharpie®

Posted on January 01, 2002

(Bellwood, Ill. - New for 2002) - Men call it green, women call it lime- pink, berry; blue, aqua; green, turquoise. Regardless of what you call the new colors from Sharpie, they bring impact and permanent color to just how you use your Sharpie. The Sharpie brand of permanent markers, the world's leading marker family, introduces four new colors, including lime, berry, aqua and turquoise to its line of Sharpie Twin Tip, Sharpie Ultra Fine and Sharpie Chisel Tip permanent markers. Read More....