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Sharpie® Retractable Teams Up With Buccaneers' Super Bowl QB Brad Johnson To Bring Nationwide "Autographs For Education" Program To Tampa

Posted on November 09, 2004

Tampa, Fla. - Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans and among the leading brands from Newell Rubbermaid (NYSE: NWL) is partnering with Tampa Bay Buccaneers Super Bowl quarterback Brad Johnson for the Sharpie Retractable "Autographs for Education" program. Tampa is the finale to the program that supports the community-based education, helping encourage quality learning experiences for kids. To support the launch of Sharpie Retractable markers, Johnson is bringing the program to Tampa by delivering school supplies and raising funds for Safety Harbor Middle School. Johnson, along with other professional athletes, is asking for the autographs of area teachers, parents, and children this year in exchange for Sharpie donating much-needed school supplies and funds. "It is not so long ago that I was standing in these students' shoes," said Johnson, whose mother is the assistant principal at Safety Harbor. "My mom taught me early on that the best way to be successful is to invest in yourself with a good education. I am glad to be part of the Sharpie program and making a difference." The Sharpie Retractable Autographs for Education program has visited Cleveland, Seattle, Green Bay and now Tampa. The four-city nationwide program concludes in Tampa achieving a total of $30,000 in cash and school supplies. "We've got some of the best Buc fans right here at our school," said Ellen Johnson, assistant principal at Safety Harbor Middle School and proud mother of Brad. "We're happy to accept the generous gift from Sharpie with the help of my son and are proud to be the final stop for the tour in 2004." "Sharpie is happy to be teamed up with tremendous athletes like Brad- and even more importantly, a great person like Brad - for this worthwhile education program," said Rory Leyden, president of Sanford, makers of Sharpie. "This program has been an influential way to support to community education initiatives and schools like Safety Harbor Middle School, as well as around the country." Sharpie Retractable markers are available in 8-colors: black, red, blue, green, orange, berry, lime and turquoise. The suggested retail price for 2-, 3-, 4-, and 8-packs are $4.89, $7.33, $9.78, and $19.56, respectively. Available at office supply stores and other retailers nationwide, Sharpie Retractable joins significant innovations in 2004 that target a wide range of enthusiasts from the hobbyist to the do-it-yourselfer. About Sanford®, Makers of Sharpie® Sharpie is the popular brand of permanent markers celebrating its 40th anniversary this year. Sanford, maker of Sharpie permanent markers, is a division of Newell Rubbermaid Inc. (NYSE: NWL), a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®, Foohy®, uni-ball®, and Rolodex®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit sharpie.com or sanfordcorp.com for more information.