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Sharpie® And Millions Of Fans Celebrate The Mark Of Nascar's Newest Champion

Posted on December 01, 2004

(Bellwood, Ill.) - While Kurt Busch, this year's NEXTEL Cup Champion and driver of the #97 Sharpie car, picks up NASCAR's ultimate honors in New York City Friday night, millions of fans will be "racing" to pick up their prize. Sharpie, the popular brand of permanent markers deemed the autograph pen of choice for celebrities, sports figures and their fans, and whose logo emblazons the champion's #97 racecar, is offering a $.97 savings on any purchase of Sharpie markers ($2 or more) through the end of the year. Fans can get the coupon in an ad appearing in USA Today December 2, featuring the new Sharpie Retractable marker which offers single-hand use and no cap - just "click and write." "We're proud of what Kurt accomplished this year," said Rory Leyden, president of Sharpie, a brand of Newell Rubbermaid (NYSE: NWL). "This achievement means all that much more knowing that fans support Sharpie markers day-in and day-out. We wanted to give back to those individuals who consistently support Sharpie - it's like getting a free Sharpie." Sharpie markers are widely known in racing circles as the tool that virtually every driver carries with them at all times, because of their utility for a variety of uses. "I'm grateful for the support of my sponsor, Sharpie, as we leave a permanent mark on NASCAR history," said Busch, who is in the middle of a NASCAR whirlwind tour. "I am proud to be associated with Sharpie and all they do for my team and the entire racing industry." Busch will be honored at NASCAR's annual awards ceremony December 3 in New York City. The event will be broadcast on TNT at 9 p.m. ET. About Sanford®, Makers of Sharpie® Celebrating its 40th anniversary this year, Sharpie is the popular brand of permanent markers. Sanford, maker of Sharpie permanent markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, including such well known brands as Paper Mate®, Sharpie®, Parker®, Waterman®, EXPO®, FoohyTM, uni-ball®, and Rolodex®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products, fine writing instruments and office organization products. Visit or for more information.