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Sharpie® Rolls Up Sleeves, Unveils New Workhorse Marker Line

Posted on February 16, 2004

(Bellwood, Ill.) - If you want something done, do it yourself. Or simply let the professionals do it. In either case, the new marking tool from Sharpie is sure to get the job done for the weekend warrior to the skilled contractor. Sharpie, the popular brand of permanent markers celebrating 40 years in 2004, today announced the Sharpie Professional, a ultra rugged chisel tip (board and fine line) marker series that lasts longer than standard chisel tip markers. The marker has a rubberized oval-shaped body that provides easy gripping and a new low-odor ink which is permanent on most hard to mark surfaces - including wet and oily. "Sharpie markers are already for an almost limitless number of projects," said Matthew Millies, brand manager for Sharpie. "But until now, there has not been a Sharpie marker that is targeted squarely at what these groups are looking for - an even tougher tip and barrel, and super permanent ink." The new Sharpie workhorse will also be making its mark during the NASCAR racing season as title sponsor of the premiere NASCAR Busch Series race at Bristol Motor Speedway (BMS) on March 27, the Sharpie Professional 250. Sharpie also headlines the NASCAR NEXTEL Cup Series Sharpie 500 in August at BMS and the #97 Sharpie Ford driven by Kurt Busch. The Sharpie Professional marker comes in 1-, 2- 3-packs and dozen boxes (black, blue and red) and starts at a suggested retail price of $2.09. For more information on Sharpie and Sharpie racing, visit Sharpie.com. About Sanford, Makers of Sharpie The Sharpie marker, invented in 1964, is the popular brand of permanent markers. Sanford, maker of Sharpie permanent markers, is a worldwide leader in the manufacturing and marketing of writing instruments, including such well known brands as PaperMate®, Parker®, Waterman®, EXPO®, Foohy® and uni-ball®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products and fine writing instruments. Visit sharpie.com or sanfordcorp.com for more information.