BELLWOOD, ILL. - November 8, 2002 - Sharpie, the popular family of permanent markers made by Sanford -- part of the writing instruments division of Newell Rubbermaid Inc. (NYSE: NWL), is introducing a new, tongue-in-cheek television spot as an addition to its "How Do You Use Your Sharpie" television ad campaign. Building on the momentum of a recent professional football touchdown celebration, during which a Sharpie marker was used, the spot, titled "Hand-off", continues to humorously highlight the various uses for Sharpie markers in everyday life. The "Hand-off" spot takes place during a coach's pre-game pep talk in a high school football locker room. The coach tells his players they must leave their mark on the game of football, but not ON the football. The coach then holds out his hand as the players reach into their socks and begrudgingly hand-off their Sharpie markers.
"Sharpie has long been the preferred autograph marker of athletes and celebrities," says Bob Daenen, Sharpie brand manager at Sanford. "By combining timely humor with the all-American spirit of football, we are confident this new spot will reinforce our message to millions that there are unlimited ways to use your Sharpie marker."
Developed by St. Louis-based Momentum, Sharpie's "Hand-off" spot will debut as a 15- second TV commercial during Sunday, November 10 football games and on Monday, November 11 on ABC's Monday Night Football.
Note to editors: A color photo to accompany this story was moved on AP Photo Express as WPD1 for 11/08/2002 and also can be retrieved in digital form by media without charge from Wieck Media Services at 972-392-0888 or http://media.wieck.com.